Valdi Ercolani was born in 1939 in Brazil´s southernmost state Rio Grande do Sul, near Jaguarí, in a community of small farmers, today Nova Esperança. When he was eight years old, he went to live in the city of São Borja, where he later worked as a projectionist in a local cinema. At the age of 13, he was taken by the Macedo family, owners of the cinema, to live in the state capital Porto Alegre. There, he received training in graphic arts and worked in advertising agencies.

     He studied English at Yázigi, where he subsequently taught for two years.

     When he was 20, he left for Los Angeles, California, in the United States, to seek more knowledge in the creative aspect of graphic arts. Returning to Brazil a year later, he established residence in São Paulo, where he worked as an art director in some of the most successful advertising agencies.

     In 1967, he moved to Portugal on the way to Madrid, Spain, where he worked for a year at Estudios Moro as an advertising film scriptwriter. In 1968, he went to England to be trained in the art of film making at the London School of Film Technique.

     Moving to Paris in 1969, he worked at Havas Conseil as a creative art director. During this period, he participated in an advertising film competition for an antidrug campaign held by the Paris City Hall, being one of four prizewinners.

     He returned to Brazil in 1972 and established his own advertising film production company, when he produced and directed his first feature film “The Ransom”.

     In 1990 he moved to Barcelona, where he lived for two years working in the area of film making, and began his musical education studying saxophone. He recorded his first CD in 1998.